This rebrand won a Gold ADDY for Integrated Brand Identity Campaign category for Cross-Platform in the 2017 Mid-Michigan American Advertising Awards (ADDY) Competition.
A rebranding of a local authentic Mexican restaurant, Fiesta Charra. I rebranded everything: logo, stationary, business cards, vehicle design, and website. Starting with research, mood boards and sketches I broke down their name into basic shapes that represent authentic Mexican culture. These shapes were then used as a design element to inspire movement and fun through out the brand. Below is my final presentation for my class, Corporate Design taught by Mark Bird.