Graphic Designer. Student.
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The Coffee Club

IOPP 48 HOUR REPACK CHALLENGE

The weekend of January 22 - 24, 2016 a group of four packaging majors and a design major (me) got together and were given this prompt...

K-Cup® Bulk or Multipack Packaging

The Problem: K-Cups have restrictions for use with Keurig® machines, only.  However, the sheer volume of K-Cups being consumed is too great to pass up.  Today, the bulk packaging is nothing more than a brick or large cube of multiple K-Cups inside, floating loosely. 

The scope: Develop a creative way to contain the K-Cups for countertop display/consumer selection, etc. 

This is our design, you can view our promotion video here.

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