The weekend of January 22 - 24, 2016 a group of four packaging majors and a design major (me) got together and were given this prompt...
K-Cup® Bulk or Multipack Packaging
The Problem: K-Cups have restrictions for use with Keurig® machines, only. However, the sheer volume of K-Cups being consumed is too great to pass up. Today, the bulk packaging is nothing more than a brick or large cube of multiple K-Cups inside, floating loosely.
The scope: Develop a creative way to contain the K-Cups for countertop display/consumer selection, etc.
This is our design, you can view our promotion video here.